You can access the entire library of presentations ondemand from the web content conference video archive. Free content strategy web kristina halvorson pdf epub mobi. She is the ceo of brain traffic, the coauthor of content strategy for the web, and the founder of the confab content strategy conferences. Investing in a new content management system wont fix it, either.
It reiterates that your strategy helps you to identify what already exists, what should be created. Columbia content strategy collette 9 21 12 posting version. A lot depends on who you are and what sort of content strategy youre interested in. There are many parallels and insights that apply to building nonwebsite content. After suggesting that crucial part of content strategy is actively listening to other people, she asks the students to interview each other about their primary pain points with content. May 09, 2017 enter content queen, kristina halvorson, the expertstrategist whos made a career helping companies make all the right marketing moves including where to put their web content, what to do with it, and most importantly, how to gauge its success. Oct 16, 2017 kristina halvorson literally wrote the book on it. Content strategy for the web by kristina halvorson.
Kristina halvorson is widely recognized as one of the most important voices in content strategy. Content strategy for the web by halvorson, kristina. Content strategy tcc6710 70465 northeastern university. Common issues in content strategy with kristina halvorson. And thats in large part due to the relentless work and campaigning of one kristina halvorson. Learn content strategy with kristina halvorson owner of. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. Make smarter, achievable decisions about what content to create and how. Content includes the text, graphics, video, and audio that make up an interactive experience. No matter the platform, publication, or format, content refers to everything that conveys meaning. Content strategy for the web 2nd edition kristina halvorson and melissa rach, new riders publishers, isbn.
The goal of content strategy is to create meaningful, cohesive, engaging, and sustainable content. This class will cover various aspects of content strategy and social media, including web content strategy and content management more generally. Jun 24, 20 content strategy for the web by kristina halvorson published 22 august 2009. This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. The term has been particularly common in web development since the late 1990s. Content strategy for the web by kristina halvorson pdf. Journal of electronic resources librarianship 25, no. Thank you, kristina halvorson, for believing in me so much that you let me write this sucker on brain tra. Foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. Kristina was instrumental in establishing content strategy as an essential practice for agencies and companies across every industry. Kristina halvorson is the author of content strategy for the web 3. Shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences in this article, i share some of kristinas meetup insights that could go a long way toward making content marketing. First content strategy conference, cs forum pictured, takes place in paris, france in april coorganised by firehead. It is a recognized field in user experience design, and it also draws from adjacent disciplines such as information architecture, content management, business analysis, digital marketing, and technical.
Discover the processes and people behind a successful content strategy. Describes the value of content strategy, discusses how to audit and analyze content, and looks at ways to maintain content over time. Simon bate designed the dita open toolkit pdf plugin for this book. Kristina halvorson technically, web content can be anything that appears on a website, including words, pictures, video, sounds, downloadable files pdf, buttons, icons, and logos. And what does the content renaissance mean for you. Throughout her book, content strategy for the web, kristina halvorson discusses in detail the benefits of and how to create your content strategy. Kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. How to do content strategy probably mozcon 2015 treehouse. Content strategy refers to the planning, development, and management of contentwritten or in other media. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content.
She is the author of content strategy for the web, a book thats being called the most important thing to happen to. Content strategy plans for the creation, publication, delivery, and governance of useful, usable content content strategy helps you understand not only what content needs to be created and published, but why. Content strategy by dam news staff provideo coalition. Content strategy for the web, kristina halvorson the industry standard primer clout.
She is recognized as one of the top content strategy experts in the world and is the founder of the confab content strategy conference. In three short years, she has single handedly brought content strategy to the forefront of the ux communitys attention. If youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorsons content strategy for the web. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. Content strategy for the web by kristina halvorson published 22 august 2009. Kristina halvorson is an author and speaker known for her expertise in website content strategy. This book builds on the work of industry leaders, especially. She is the author of content strategy for the web, a book thats being called the most important thing to happen to user experience design in years peter morville, ambient.
All content included on our site, such as text, images, digital downloads and other, is the property of its content suppliers and protected by us and international laws. One such system was created by kristina halvorson from the content strategy agency, brain traffic, and proposed in her book, content strategy for the web. If your website content is out of date, offbrand, and out of control, youre missing a huge opportunity to engage, convert, and retain customers online. Luckily for you, the organizers recorded the sessions you missed and have made them available at no charge on the web. Understand content strategy and its business value. A unified content strategy by ann rockley and charles cooper. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Dec 22, 2014 kristina halvorson, author of content strategy for the web, discusses the challenges and strategies for developing a content strategy that will truly serve your needs. In the space of a few chapters, she had changed our field forever, for the better. Since 1997, kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. In this interview, she pulled no punches, giving me a candid take on content marketing and revealing why content strategy is still such a mystery for so many organizations. Developing a content strategy for your library website.
Excerpted from content strategy for the web by kristina halvorson and melissa rach. Feb 10, 2012 content strategy for the web is an inspiring and comprehensive handbook for how to design a successful strategy. For organizations all over the world, content strategy for the web is the goto content strategy handbook. First content strategy speakers on the programme at sxsw. Methods, guidelines, and templates for getting content right meghan casey foreword by kristina halvorson, author of content strategy for the web the content strategy toolkit. We will have lectures on your readings, but we will also do inclass work on various projects, potentially including a client project. Buy content strategy for the web by kristina halvorson. The video below features web content strategist kristina halvorson and her talk content strategy.
Aug 12, 2009 if youre new to writing web content and working with a team new to organizing its content needs, you will love kristina halvorson s content strategy for the web. Kristina halvorson on creating content cmos care about. Kristina halvorson is the ceo and founder of brain traffic, the coauthor of content strategy for the web, the founder of confab events, and the host of the content strategy podcast. A content strategy roadmap uies all you can learn library.
Kristina halvorson is the founder and president of brain traffic, a web content agency. Advance praise for content strategy for the web, second edition. The book helps to define the discipline and business value of content strategy, offering simple steps for introducing the discipline into the web project process. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through. And to be a passionate advocate for content strategy. The first edition of kristina halvorsons little book was like a rip in the matrix through which light poured. Widely recognized as one of the countrys leading content strategists, kristina speaks regularly to audiences around the world about how to deliver useful, usable content online, where and. Content strategy for the web by kristina halvorson, melissa.
It is the second edition and waht is in the book is very appropriate and current but bear in mind that kristina halvorson revised the content strategy quad 2018. Kristina halvorson on content strategy creative bloq. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. My approach to content strategy is highly informed by my professional life as a content and experience strategist for one of the top healthcare strategy firms in the country, as well as my creative background as a theater director and practitioner surprisingly, theater direction and content strategy inform one another in rather illuminating ways. The content strategy template walks you through researching and writing up the three key elements of a content strategy. Enter content queen, kristina halvorson, the expertstrategist whos made a career helping companies make all the right marketing moves including where to put their web content, what to do with it, and most importantly, how to gauge its success. Science of influential web content, colleen jones not just. As recently as 2009, the term content strategy was one that was rarely heard and little understood. Kristina halvorson author of content strategy for the web. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. Methods, guidelines, and templates for getting content right meghan casey the content strategy. Developing a content strategy for an academic library website. Winning at content on the web ahava leibtag, morgan kaufmann publishers, isbn. Kristina halvorson, author of content strategy for the web kristina halvorson is the ceo and founder of brain traffic, a content strategy consultancy.
Content strategy for the web by kristina halvorson and. This is free download content strategy for the web by kristina halvorson complete book soft copy. This book covers everything, including how to kickoff a project, complete a content audit, define a core strategy, write a style guide and persuade others of the importance of having a content strategy. If you already know what youre doing, and your team is experienced, this book wont help you. Apr 06, 2018 starting the content strategy workshop, kristina halvorson introduces herself and her background with content strategy. In an effort to be more valuable as a partner to our existing and potential clients, as well as be able to carry a conversation with limited eye rolling with our content strategists, the springbox account management team picked up content strategy for the web by kristina halvorson. This second edition retains all that was wonderful in the first book, while. She is a passionate advocate for content strategy and wants you to be, too. So the good news is that now, six years after i first. Content strategy plans for the creation, publication, and governance of useful, usable content. Halvorsons system presents content strategy as a circle split in two main halves, content components on the left, and people components on the right.
Turns out what you do with that content, also, pretty important. Get content, get customers by joe pulizzi and newt barrett also published. The elements of content strategy erin kissane, kristina. Get free shipping on content strategy for the web by kristina halvorson, from. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. Quality, relevant content cant be spotted by an algorithm. Is your web content useful, usable and, and findable. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. Download for offline reading, highlight, bookmark or take notes while you read content strategy for the web. Content strategy for the web by kristina halvorson pdf free.
Halvorson has coauthored one of the seminal books on web content, called content strategy for the web. Dick johnson of vr communications provided the missing linkan automated way to export the dita source files over to wordpress. Put 10 people in a room and ask them to define content strategy, and youll likely get 10 different answers. Kristinas work focuses on the complex processes, people, and policies that create the foundation for smart, sustainable content. Kristina is the author of content strategy for the web, a musthave for anyone starting or managing a web site. Sep 17, 2015 shown here addressing the content strategy meetup in portland, kristina halvorson is the ceo and founder of the content strategy consultancy brain traffic, the author of the seminal book content strategy for the web, and the founder of the confab content strategy conferences. If youre accountable for creating content for marketing and sales i encourage you to immediately get copies of kristina halvorsons content strategy for the web for everyone on your team. Kristina is one of the leading experts on content strategy, and like us, she calls minnesota home.